Designer's Trend Talk: Designing Innovation Designer's Trend Talk: Designing Innovation Designer's Trend Talk: Designing Innovation Designer's Trend Talk: Designing Innovation Designer's Trend Talk: Designing Innovation

Designer's Trend Talk: Designing Innovation December 14th, 2011

With aim to promote the interior design and furniture industry, AA Corporation decided to organize series of  Designer’s trend talks with various aspects in design with the participation of well known leading experts and trendsetters in Vietnam as well as overseas. Our talk shows will be carefully prepared to bring Vietnamese designers together and provide them essential information in the design world.

For the first Designer’s Trend Talk named “Designing Innovation”, which was hosted on Saturday 10th December in Ho Chi Minh City at bellavita, AA invited Mr. Markus Benz, CEO of the leading international furniture brand Walter Knoll to come and share his very inspiring stories in the furniture industry. Walter Knoll has a history nearly 150 years and was is known as the oldest upholstery brand in Germany. Founded in 1865, the company continues to make its mark in the history of furniture; it has created classic pieces and icons of the avant-garde and is a by-word throughout the world for modern design. Since the end of the last century, the company has grown considerably, has increased its output seven-fold and is today one of the leaders at the premium end of the market. AA Corporation and our luxury retail brand Bellavita organized this trend talk to offer our invited designers and architects many aspects of a successful international business in interior industry such as Corporate culture and true values, Corporate architecture Designing relationships, Designing innovation, well known projects and so on. Especially, Mr Markus Benz also satisfied all the participants at the Trend Talk by his professional answers for the Q&A part.

Mr Pham Ba Dung, Brand Manager of Bellavita said: “Creativity is very important and AA's Trend Talk is a brilliant platform to make International Design and Creativity access able to our local designers and architects. Not only international well known people from the industry, but also all local professionals have the chance to use this platform to share ideas, knowledge and projects. This platform should be a source of inspiration for the design community. I hope, that the success of this seminar will be a premise for the next events so that we will continue our mission in bringing all designers and architects together”

AA Corporation as well as Bellavita hope that our chain of seminar will provide designers and architects useful knowledge and creative ideas for the development of Vietnamese furniture industry.

Designers and architects interested in our seminar can visit AA website at to find more information.

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